RECLAIMING CONNECTION IN A HYPER-DIGITAL WORLD
About Us
We live in Sweden where winters are long and dark and we have a lot of time to contemplate what really matters. When spring arrives, it is obvious: we've been hiding from the cold, and when the sun comes, all we want to do is socialize!
Our deeper concern is about what society might look like in 30 years if today's screen habits continue as they have been since the invention of the smartphone and social media. With more time spent online, we risk losing the ability to truly meet one another in real life. When we stop meeting and we stop listening, polarization grows and cooperation fades.
We believe human beings have always thrived around campfires, sharing stories, listening deeply, feeling seen. Somewhere along the way, we replaced those fires with scrolling feeds. That's why we want to contribute to creating spaces for deeper and more meaningful time together. We're a team of two on a mission to build modern campfires in a digital world.
We hope our work sparks something meaningful in you.
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Daniel Ek is a science enthusiast, licensed psychologist, author, and relational mindfulness teacher. He is the co-founder of the Swedish organization Vänskapslabbet (“The Friendship Lab”) and a frequent guest in podcasts in Sweden. His clinical work is primarily informed by Acceptance and Commitment Therapy (ACT). His latest co-authored book, "The Power of Friendship: How to Create, Maintain and Deepen Relationships" (Little, Brown, 2024), explores practical and research-based strategies for cultivating meaningful connections.
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Therese Ernedal is an avid reader who devours every book she can get her hands on in interpersonal psychology, couples therapy, and communication. Her background spans psychology, mindfulness practices, and regenerative food production. She is a trained yoga and meditation teacher and is currently training as a Cognitive Behavioural Therapy (CBT) therapist, with a special focus on Acceptance and Commitment Therapy (ACT).